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John Lundquist Coey
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Three Heavenly WiFi!
In our latest campaign for Three, we enlisted some higher powers to spread the word about complimentary high speed WiFi on board SAS flights. The campaign ran in Kyrkans Tidning, Sweden’s leading newspaper covering faith, religion, and the Church of Sweden, timed to coincide with Ascension Day (Kristi himmelsfärdsdag), the Christian holiday celebrating Jesus' ascent into heaven. By playfully referencing The Lord’s Prayer, we showed that great internet in the sky can feel like a gift from above.
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