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SOVA - Invest in your sleep

Creating a bed out of glass to showcase discomfort 

About every third Swede sleeps poorly, but few make the connection between bad sleep and bad bed quality.


Sova is Sweden's leading supplier of quality beds, and they wanted us to cement this connection in the minds of their potential customers.

Showing somebody sleeping poorly is difficult without over exaggerating, which has been done a million times before. That’s why, with our latest campaign, we created a bed out of glass, making it possible to see the entire person, even though they were under a cover. 

The results were a premium feeling piece of art, showing a man and a women sleeping incredibly uncomfortable, in an eye-catching manner. It helped cement our new concept, ”Invest in your sleep”, in a fresh original way. 

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