No Unnecessary Middlemen

The key to Lidl’s fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story we have launched a new campaign for tv and digital. In the film we get to see how a farmer uses acrobatic dance moves and parkour in order to bring a box of fresh apples safely to a Lidl store. Besides film we have created a mobile game where you have to avoid the middlemen.