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Lidl - No Unnecessary Middlemen

New fruit and vege campaign!

The key to Lidl’s fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story we have launched a new campaign for tv and digital. In the film we get to see how a farmer uses acrobatic dance moves and parkour in order to bring a box of fresh apples safely to a Lidl store. Besides film we have created a mobile game where you have to avoid the middlemen.

Skärmavbild 2023-11-19 kl. 11.22.16.png
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