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SOVA - Prepare for sleepless nights

Creating a presidential package

SOVA is Sweden's leading supplier of quality beds. Their mission is simple: to help everyone sleep better. 


Jacking into a topic on everybody’s lips, the American election 2020, we used their premium line of bedsheets and pillowcases to create a spitting image of the reason why many of us are lying awake at night. 

Together with a message to prepare for the coming sleepless nights, SOVA could at least make things a bit more comfortable and hopefully help people sleep a little better. 

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