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The Scream 2.0

With Ai we created a new version of Edvard Munch's "The scream" 

SL ArtGuide is an audioguide that automatically tells you about the subway art around you with the help of GPS tracking. Our brief was to spread the word of the app with the help of a full page print. 

Our focus eventually fell on Edvard Munch’s classic piece ”the scream”. By utilizing biologically inspired algorithms called ”Deep neural networks”, we could analyze the paintings unique characteristics such as paintbrushes, size and shape of the brushstrokes, colors and composition. Once we had that it was just a case of recreating a subway carriage, earphones and a new character and merge them with the original image. 

The result was a fusion between AI, art, and one of Scandinavias most famous artists ever. 

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