Future lions shortlist 

Challenge: 
Making a decision when your hungry might not always be the best plan of action. How can we make Snickers into the obvious choice for a snack before making decisions? 

Insight: 
According to researchers courtroom judges judge harsher when they are hungry or tired, so if even professional judges have a hard time deciding when theyre hungry, how are regular people supposed to decide anything?

 

Solution: 
By utilizing K’tracks glucose device meter, a new technology that enables diabetics to check their blood-suger levels without the use of a needle, we created the Snickers Advice Device. Its a device that tells you weather or not you should make a decision based on your glucose levels.