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St1 - Only low prices. Noting more to say.

We showed the reason for St1s low prices - by showing everything you can't do there. 

When gas prices skyrocketed and left car owners in financial despair, we decided to turn our biggest flaw into our biggest strength. With humor and honesty the films turned the lack of services into a great benefit.


In Sweden, there are many gas stations to choose from when on the road. Besides gas, basically every Swede expects to be able to buy coffee, snacks and food at these stations, to such a degree that the marketing campaigns of the competitors often focus heavily on promoting these services. St1, meanwhile, is an unmanned gas station, carrying none of these extra services. Instead of excusing this shortcoming, we've made it into the brand's most unique selling point.

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