Launching "That's Lidl!"

Together with Lidl we launched their largest marketing campaign in Sweden ever.

 

The spots feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store (and the concept) to life through dance. 

 

The music is a rewritten version of the classic Swedish song called "That’s Life", which in the campaign has been rewritten to "That’s Lidl."

 

As the lyrics of the new song promote, the film acts as a tribute to Lidls joy of food and their goal of providing high quality food to low prices for the Swedish people.