The Dead Pixels by Google

Challenge: 
In the USA, if you hurt yourself, chances are that you will be prescribed highly addictive opioids for the pain, which has resulted in a very serious opioid epidemic. The stigma associated with addiction means that people try to hide their habit from their friends and family and isolate themselves. 

 

Insight: 
Before we visit the doctor many of us turn to Google. Two thirds of the American population visit google at least once a month. Because of this google har a vast amount of valuable data that can help people before they get pills prescribed. 

 

Solution: 
During the opioid awareness week we will fill googles search page with dead pixels, each one representing a real person who has died from a opioid overdose so far this year. Every 15 minuts a new person dies and a new pixel will appear. For those millions of people googling various minor injuries, flickering pixels, representing all the pain-related google searches being done in real-time, will warn them about the risks of opioids and help them make an informed choice.

Through this initiative, Google will shed light on a problem that can no longer be ignored. For once, those previously meaningless dead pixels, will finally have a purpose. Let’s make them count.